Field & Formatmobile event concierge
How it worksBook a Call

How it works, who it’s for, and what it costs.

We build a private guest guide from the files you already keep, whether that is a spreadsheet, a Word document or a PDF. It carries your name, and we run it through the event. Guests open one link, with nothing to download and no login, and there is nothing new for your team to learn.

Where we sitWho it’s forWhat’s includedHow pricing works

Where we sit

An off-the-shelf app is the quickest to sign up for, and a custom build is entirely yours. We sit between the two.

Field & Format

Off-the-shelf app

Quick to sign up for

Your team sets it up and runs it

Ready in days, under your own name, and run by us through the event.

Custom build

Entirely yours

Months to build, yours to maintain

Off-the-shelf app

Quick to sign up for

Your team sets it up and runs it

Field & Format

Ready in days, under your own name, and run by us through the event.

Custom build

Entirely yours

Months to build, yours to maintain

How Field & Format compares with an off-the-shelf app and a custom build
Off-the-shelf appCustom buildField & Format
Who does the work
Drawback

Usually your team

Sets it up, enters the content and learns the tool.

Trade-off

A developer or agency

Builds it to your brief.

Strength

We do

Built from your files and run with you.

Cost to start
Strength

The lowest

A subscription you can start today.

Drawback

The highest

Design and development from scratch.

Trade-off

Priced per event

Scoped to what we build and run.

Time to go live
Trade-off

Depends on your team

As long as it takes to enter everything.

Drawback

Months

A build that’s ready for guests usually takes months.

Strength

Days

Ready for guests, because the groundwork is already built.

What guests do
Drawback

An account or a download

Often both.

Trade-off

Depends on the build

Often a download.

Strength

Open their link

No download, no login.

Whose name it carries
Drawback

Usually the app’s

Your logo inside their frame and on their web address, unless you pay for white label.

Strength

Yours

Strength

Yours

Or your client’s, on your own web address. Ours isn’t on the guest-facing guide.

Look and feel
Drawback

Their templates

A theme, your colors and your logo.

Strength

Anything

Designed and built from scratch.

Strength

As flexible as custom

Designed for you, on an architecture built for guest guides.

Changes during the event
Trade-off

Your team

In the app’s dashboard.

Trade-off

Your team or the developer

Depending on what was built.

Strength

One update

Edit your sheet or tell us. Only the guests affected are told.

Afterwards
Trade-off

A subscription

Your content stays in their system.

Trade-off

You maintain it

Hosting and upkeep are yours.

Strength

Archived or reused

Archived, or used as the starting point for your next event.

StrengthTrade-offDrawback

Who does the work

Field & Format

Strength

We do

Built from your files and run with you.

Off-the-shelf app
Drawback

Usually your team

Sets it up, enters the content and learns the tool.

Custom build
Trade-off

A developer or agency

Builds it to your brief.

Cost to start

Field & Format

Trade-off

Priced per event

Scoped to what we build and run.

Off-the-shelf app
Strength

The lowest

A subscription you can start today.

Custom build
Drawback

The highest

Design and development from scratch.

Time to go live

Field & Format

Strength

Days

Ready for guests, because the groundwork is already built.

Off-the-shelf app
Trade-off

Depends on your team

As long as it takes to enter everything.

Custom build
Drawback

Months

A build that’s ready for guests usually takes months.

What guests do

Field & Format

Strength

Open their link

No download, no login.

Off-the-shelf app
Drawback

An account or a download

Often both.

Custom build
Trade-off

Depends on the build

Often a download.

Whose name it carries

Field & Format

Strength

Yours

Or your client’s, on your own web address. Ours isn’t on the guest-facing guide.

Off-the-shelf app
Drawback

Usually the app’s

Your logo inside their frame and on their web address, unless you pay for white label.

Custom build
Strength

Yours

Look and feel

Field & Format

Strength

As flexible as custom

Designed for you, on an architecture built for guest guides.

Off-the-shelf app
Drawback

Their templates

A theme, your colors and your logo.

Custom build
Strength

Anything

Designed and built from scratch.

Changes during the event

Field & Format

Strength

One update

Edit your sheet or tell us. Only the guests affected are told.

Off-the-shelf app
Trade-off

Your team

In the app’s dashboard.

Custom build
Trade-off

Your team or the developer

Depending on what was built.

Afterwards

Field & Format

Strength

Archived or reused

Archived, or used as the starting point for your next event.

Off-the-shelf app
Trade-off

A subscription

Your content stays in their system.

Custom build
Trade-off

You maintain it

Hosting and upkeep are yours.

StrengthTrade-offDrawback

Who it’s for

Teams who want a bespoke guide for their guests, whether the event runs for one evening or a full week.

Wedding planners

Weekends with a welcome party, a ceremony and a brunch, and a different plan for the wedding party.

Travel and concierge firms

Group trips and private itineraries where each traveler has their own flights, rooms and bookings.

Event and conference teams

Multi-day programs with several venues, sessions and access levels.

Clubs, museums and nonprofits

Patron trips, member weekends and donor events, run under your own name.

A good fit if any of these is true

  • You want something for your guests that looks and feels as considered as the event itself.
  • Plans differ by guest, group or day.
  • It runs across several days or venues.
  • Plans change, and guests need to hear about it.
  • Your name, or your client’s, is the one guests should see.

Probably not a fit if

  • You only need the cheapest way to share a schedule. A PDF or an off-the-shelf app will do that for less.
  • You want software your own team sets up and runs.

What’s included

  • Built from the files you already keep.
  • Your branding, or your client’s: logo, colors and fonts.
  • Hosted on your own web address, such as guide.yourfirm.com.
  • A private link for each guest or group, showing only their events and details.
  • Changes sent only to the guests they affect.
  • Guest questions routed to your team.
  • A board showing who has opened what.
  • Us on call during the event, and the guide archived or reused afterwards.

How pricing works

We price each event or season as a whole, never as a subscription. Every engagement is set out in a written proposal covering scope, timeline and price.

Single events, from

$5,000

Seasons and recurring programs are priced per season.

What moves the price

Guests and groups

How many people, and how many different plans.

Days and venues

How long it runs, and how many places it covers.

Changes

How often plans move once guests have the guide.

Design and support

Languages, bespoke design and on-site help.

A thirty-minute call is usually enough to see whether it fits.

Book a Call
Field & Format

Guest data is treated like the guest list it is: it stays in your source files, is read only to render the guide, is gated by your access rules, and is purged when the event window closes.

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